Canna River - Calm Softgels

Capsules are usually the most expensive way to use CBD. That’s why many regular users switch to tinctures - not because they prefer them, but because capsules often don’t make financial sense.

Most softgels on the market contain only 15–30mg per capsule, which forces users to take multiple capsules per day to reach moderate or higher intake levels.

Canna River’s softgel line solves both problems by delivering a 100mg per capsule Priced at just over $1 per serving.

We carry it because capsules should not be a premium option reserved for low-dose users. If someone prefers capsules for convenience, travel, or consistency, they should be able to use them without paying a penalty.

Canna River is one of our newest partners, but we’ve followed their work for years because of their long-standing commitment to transparency and consumer-friendly pricing.

They provide third-party lab results publicly - clearly organized and tied directly to individual products - making it easy to evaluate consistency over time, not just recent batches. That transparency is paired with a clear pricing philosophy: Canna River has publicly committed to never charging more than $100 for a single product, even at their highest potencies.

In an industry known for inflated margins, Canna River consistently prices products based on real manufacturing costs. As hemp regulations evolve, we’re working with them on future formulations that move beyond single compounds toward more thoughtful, plant-based stacks.

When we first reviewed Canna River years ago, their public testing showed more batch-to-batch potency variation than we consider acceptable, along with some labeling inconsistencies. We chose not to pursue a partnership at that time, but continued monitoring their work, recognizing that newer companies often need time to refine manufacturing and quality-control processes.

Several years later, a renewed review of their publicly available lab results showed clear improvement. Potency ranges had tightened, labeling accuracy had improved, and their records demonstrated consistent, repeatable results over time. At that point, we commissioned independent laboratory testing on their full broad-spectrum product line.

Those results confirmed compliance with our standards for potency accuracy, purity, and labeling consistency. During that review, we also identified a small number of clerical errors in historical public records. We flagged those issues directly to Canna River.

Their response is what sets them apart. In an industry where scrutiny often leads to silence or severed relationships, Canna River responded immediately - providing complete amended documentation and updating their public testing database within the week. That level of follow-through reflects a genuine commitment to transparency and consumer protection, not compliance theater.