The Herbal Edge Newsletter

Science & Industry Insight - Without Hype

What you’ll get: 

  • Regulatory changes - and how they affect availability
  • How marketing replaces innovation - and limits selection
  • Product evaluations from industry veterans 

How It Started

I came to plant-based wellness the hard way - after years in fitness, a health collapse, and repeated dead-ends in conventional care. I didn’t find a miracle cure. I found tools that work when used honestly - and an industry that often isn’t.

In the alternative health space, consumer protections in the U.S. are weak and enforcement struggles to keep pace with the volume of exaggerated or misleading claims. “Third-party tested” has become a marketing phrase rather than a meaningful standard, and most consumers are never taught how to read or evaluate these reports. Some manufacturers quietly omit failed results, while others rely on ambiguity to avoid accountability. In hemp especially, unclear regulation has allowed marketing to outpace product quality and innovation.

At Herbal Edge, we address these problems directly. We break down how testing actually works, what lab reports can and can’t tell you, how hemp laws and enforcement are changing, and how to evaluate products and manufacturing practices over time... not just once, but consistently.

Who Cares About Wellness? We Do.

If you care about making informed wellness decisions instead of participating in wellness theater, you can join the newsletter below. No discount bait. No daily emails. Just updates when there’s something worth saying.

Photo of Avery Martz

About the Author: Avery Martz, Founder of Herbal Edge

Avery writes about wellness, hemp, functional medicine, and consumer protection. Read full bio →