About the Author

Avery Martz is the operator of Herbal Edge and a longtime advocate for transparency in the hemp, CBD, and wellness industries. His background bridges the health and fitness field with hands-on experience in CBD product testing, catalog development, and brand evaluation.

Before founding Herbal Edge, Avery served as the operator of Nugget CBD, where he personally evaluated hundreds of products, overhauled the company’s catalog, and established partnerships with brands that met strict quality and transparency standards. That work reinforced his belief that education and accountability are the foundation of a credible CBD marketplace.

At Herbal Edge, Avery continues to apply an evidence-based, consumer-first approach, requiring detailed product information from every manufacturer and verifying it through independent blind audits. Select products are anonymously purchased and sent to certified laboratories for composition and label-accuracy testing, ensuring the data presented to consumers is reliable. His goal is simple: 

• Advocate for manufacturer accountability by promoting higher standards in sourcing, testing, and labeling across the hemp industry
• Educate the public on product quality through clear, evidence-based information that cuts through marketing noise and misinformation.
• Provide access to transparent products that reflect honesty, integrity, and a long-term commitment to consumer trust.

Today, Avery is collaborating with Thomas to launch Off-Label Media, a platform dedicated to open, informed conversations about hemp, regulation, and supply-chain transparency. Together they speak with manufacturers, researchers, and business partners, sharing first-hand industry insights that help consumers better understand how hemp-derived products are sourced, tested, and distributed.