Origin & Transition

Nugget CBD → Herbal Edge

A Local Retail Beginning

Nugget CBD began as a local retail operation rooted in its community. Having a brick-and-mortar store meant daily conversations with customers and a level of accountability most online brands never experience. To extend that impact, we later launched a regional wholesale program, working with high-quality makers across the U.S. to place better products in more stores, and to help makers stay connected to the people who rely on their work.

We didn’t view other CBD retailers as competitors. The goal was to raise the baseline of what consumers had access to, not to dominate a market. As both a wholesaler and a retailer, we adopted transparent, consistent pricing so that value came from product quality and information - not pricing spread. Growth came from reaching more people with better products, not from extracting more margin from the same customers.

Where the Model Broke

That approach increased distribution, but it also exposed a deeper problem.

Once products moved through third-party sellers, we lost control over how information traveled with them: how products were explained, what claims made, and whether testing records were available at the point of sale. For customers who care about quality, that information is the primary source of value. Wholesale distribution fragmented it.

Across independent locations, a consistent pattern emerged: customers could access the product, but not the information needed to use it confidently. Products we had carefully evaluated were presented alongside many others, each with different levels of documentation and explanation. Context was missing, explanations were simplified, and details varied from place to place. Once the point of contact was delegated, those gaps became unavoidable. This wasn’t a failure of individual retailers - it was a limitation of the model itself.

The Structural Shift

Rather than compromise on information delivery or simplify our vetting process, we changed the structure of the business. 

Herbal Edge was built to deliver clear, complete information to careful consumers and to connect them directly with independent makers we’ve evaluated - through a single, consistent information system. The focus shifted from distributing products to curating, documenting, and explaining them publicly and at scale. What began as a regional product distributor became a national information platform.

What Stayed the Same

What didn’t change was the mission: education through transparency, and quality through consistent standards. What did change was our ability to deliver those principles intact.

Herbal Edge is not Nugget CBD under a new name. It is the same mission, rebuilt as a new company so that accurate, meaningful information remains available - and consumers remain connected to the people who actually make the products they rely on.

Learn More

• About Herbal Edge - How the platform works and what guides our decisions
• Verified by Herbal Edge - The standards and evaluation process behind every product we carry